TLC Casino Enterprises, Inc.
Privacy Policy
(updated November 1, 2023)
TLC Casino Enterprises, Inc. ("TLC") values your patronage and respects your privacy. We use information about you to improve and personalize the services we offer in order to make your experience with us as rewarding as possible.
This Privacy Policy ("Policy") describes (1) what personal information we collect; (2) how we collect the information; (3) how the information is used for legitimate business purposes; (4) how the information is shared; and (5) how you can access and control your personal information.
Many U.S. states have enacted privacy policies applicable to residents of that state (for example the California Consumer Privacy Act). TLC has created a comprehensive policy that we believe addresses the various requirements of these state policies. For more information on the specific privacy policy (if any) for your state of residence, please visit the International Association of Privacy Professionals ("IAPP") website by clicking HERE.
This Policy applies to the following TLC resorts, casinos and properties (collectively, "TLC Resorts"), as well as any related websites, mobile applications (including the Binion's/Four Queens Game Quest online social gaming app for iPhone and Android), social media pages, and other electronic communications that we control and that post this Policy (collectively, "TLC Online Services"):
Four Queens, LLC dba Four Queens Hotel and Casino
Vintage Vegas Gaming, LLC dba Binion's Gambling Hall and Hotel
Chicago Brewing Company, Inc.
Loose Caboose Buffalo, Inc.
TLC Mesquite Gaming, Inc. dba Whiskey Licker Up Saloon
Nored, Inc. dba Magoo's Hideaway
Kashflow Enterprises, Inc. dba Magoo's East
Magoo's Enterprises, Inc. dba Magoo's Cheyenne
Next Gaming, LLC
SD Tenant, LLC dba Skinny Dugan's
CATEGORIES OF INFORMATION WE COLLECT AND
HOW WE COLLECT THE INFORMATION
Personal Information. When you visit TLC Resorts or use and/or access TLC Online Services (e.g. sign-up for the All Access Players Club loyalty program or book a hotel reservation on a TLC Resorts website), you may provide us with information by which you can be personally identified including your name, date of birth, postal address, e-mail address, telephone number, videos, recordings, and images of you (collectively, "Personal Information"). We may also obtain Personal Information from third parties such as Online Travel Agencies with whom you've made reservations (e.g., Expedia).
Employment Application Information/Business-to-Business Information. If you apply for a job with us, we may ask for certain information about you including your work history, education and your résumé. If you are an employee or other representative of our vendors, business partners, or other third parties, we may obtain information about you in the course of your professional relationship with us, such as professional and employment-related data and contact information.
Vehicle Information. When you park a vehicle at, or otherwise visit, TLC Resorts, we may collect information about a vehicle including an image of the vehicle, the vehicle's make, model, and license plate number. For various safety, security, fraud prevention, and other purposes, we collect license plate information through a hardware/software solution which captures the images of vehicle license plates and related information such as time/date of image capture.
Purchase and Transaction Information. When you visit TLC Resorts or use and/or access TLC Online Services, we may collect information about your activities and actions including your purchases, reservations, and gaming activity.
Sensitive Information. When you visit TLC Resorts and gamble or make a reservation or a purchase, or when you use and/or access TLC Online Services, you may provide us with sensitive Personal Information including your credit or debit card number, financial account number, biometrics, medical/health-related information, driver's license number, government-issued identification card number, social security number, passport number, naturalization number, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, union membership, genetic data, sex life and sexual orientation, or citizenship or immigration status (collectively, "Sensitive Information").
Social Network Information. When you use integrated social media features on TLC Online Services, we may obtain information including your name and e-mail address; and videos, recordings, and images of you. We may also obtain Personal or Sensitive Information from public information you have made available through various social networks.
Video Surveillance Information. When you visit TLC Resorts, we may use video and other surveillance systems to monitor gaming areas and other public and sensitive areas within and around TLC Resorts for safety, security, fraud prevention, and other purposes. Some surveillance systems may incorporate facial recognition technologies, which may be used for additional screening.
Audio, Electronic, or Similar Information. When you contact TLC Resorts, for example to make a hotel reservation or a dining reservation, purchase entertainment tickets, inquire about your All Access Player's Club loyalty program account, or otherwise communicate with TLC Resorts via audio, electronic and/or video channels, we may obtain information related to you and your request and we may monitor or record such interaction.
Other Information. We may obtain information about you from third parties, including entities that direct you to, are located at, or are accessible via, TLC Online Services or TLC Resorts, business partners, family members, and friends.
Online Gaming Information. If you participate in activities on the Binion's and Four Queens Game Quest online social gaming application, we may obtain Personal or Sensitive Information from the application including information that we need to make services available to you and/or to associate your Game Quest account and your All Access Player's Club account.
Minors. Our services provided through TLC Resorts or TLC Online Services are intended solely for use by adults and are not specifically directed to anyone under the age of 21, and we therefore do not knowingly collect Personal or Sensitive Information from such individuals.
Retention of Personal Information. We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy, taking into account applicable statutes of limitation and records retention requirements under applicable law.
HOW WE USE THE INFORMATION WE COLLECT FOR
LEGITIMATE BUSINESS PURPOSES
Marketing Purposes. We may use the information we collect for our own marketing purposes including notifying you of special promotions, offers, and events via e-mail, direct mail, social media, telephone, text message, push notifications, in-room notifications, and other means.
Non-Marketing Purposes. We may use the information we collect for non-marketing purposes including (1) validating your identity; (2) recording and accessing gaming-related activity; (3) conducting internal research, analytics, and statistical or demographic analysis; (4) processing, fulfilling, and tracking reservations, purchases, or other transactions such as hotel accommodations, gaming activities, spa services, food and beverage services, retail, and entertainment; (5) complying with legal and regulatory requirements; (6) customizing your experience while visiting TLC Resorts, or using and/or accessing TLC Online Services; (7) preventing fraud and detecting security incidents; (9) collecting debt; (10) satisfying contractual obligations; (11) evaluating employment applications; (12) addressing safety and security purposes including protecting our rights and property, cooperating with law enforcement or other government agencies for purposes of national security, public safety, or matters of public importance when we believe that disclosure of information is necessary or appropriate to protect the public interest; (13) assessing and improving our products and services; (14) assessing and improving TLC Resorts and TLC Online Services; (15) creating and updating customer profiles; (16) determining your eligibility for casino credit and offers; (17) responding to your inquiries; (18) performing background checks (for example, if you apply for employment with us); (19) processing financial transactions; and (20) managing professional development, performance, and conduct.
HOW WE SHARE THE INFORMATION WE COLLECT
Sharing within TLC Resorts and TLC Online Services. We may share the information we collect for any purpose among TLC Resorts and any individual TLC Resort (including subsidiaries and affiliates), or TLC Online Services. Sensitive Information will only be shared for non-marketing purposes.
Sharing with Business Partners and Other Third Parties. We may share the information we collect with our business partners and other third parties for joint marketing purposes or our business partners' (or our own) marketing purposes. Even if you opt-out of permitting us to share your Personal Information with our business partners and other third parties for marketing purposes, we may still share the information we collect with them for non-marketing purposes such as processing credit card transactions, fulfilling your requests, responding to your inquiries, etc. Sensitive Information will only be shared with our business partners and other third parties for non-marketing purposes. When we provide Personal and Sensitive Information to our business partners and other third parties, we require them to exercise reasonable care to protect such information and restrict the use of such information to the purposes for which it was provided to them.
Sharing with Service Providers and Contractors. We may engage service providers and contractors to provide certain services to us or to perform certain services on our behalf including analytics, marketing, fulfillment, etc. In some cases, service providers or contractors may collect or be provided with access to your information as reasonably necessary to perform such services on the condition that they not use or disclose your Personal or Sensitive Information for other purposes.
Certain Business Transactions. We may share any or all of the information we collect (including Sensitive Information) with any successor to all or part of our business in connection with a transaction involving a sale, purchase, reorganization, or transfer of any asset of TLC and/or any individual TLC Resort or TLC Online Services.
Sale of Personal Information. TLC will not sell your Personal or Sensitive Information. For this purpose, "sell" means the disclosure of Personal or Sensitive Information for monetary or other valuable consideration but does not include, as an example, the transfer of Personal or Sensitive Information as an asset that is part of a merger, bankruptcy or other disposition of all or any portion of our business.
YOUR RIGHTS
Right to Know About Your Personal or Sensitive Information. You have the right to request the following information for the 12-month period preceding the last update of this Policy or such other relevant time period as required by applicable law:
- The categories of Personal or Sensitive Information we have collected about you;
- The categories of sources from which Personal or Sensitive Information was collected about you;
- The business or commercial purpose for which Personal or Sensitive Information was collected, sold, or shared (i.e., how we used the information);
- The categories of third parties to whom we have disclosed your Personal or Sensitive Information;
- The specific pieces of Personal or Sensitive Information we have about you.
Right to Delete Your Personal and Sensitive Information. You may have the right to request that we delete your Personal or Sensitive Information, subject to certain exceptions such as our need to comply with legal obligations, fulfill orders, and complete transactions.
Right to Opt-Out of the Sale or Sharing of Your Personal or Sensitive Information. You have the right to opt-out of having your Personal or Sensitive Information sold to or shared with third parties, though we do not and will not ever sell your Personal or Sensitive Information.
Please note that even if you opt-out of the sale or sharing of your Personal or Sensitive Information, we may still (a) disclose your Personal or Sensitive Information to service providers, contractors, and other entities for business or commercial purposes, and (b) disclose your Personal or Sensitive Information in connection with certain business transactions consistent with "How We Use the Information We Collect for Legitimate Business Purposes" above.
Right to Opt-Out of Having Your Personal or Sensitive Information Used or Shared for Marketing Purposes:
- You have the right to opt-out of receiving marketing solicitations from us via email, mail, phone, text message and push notification.
- You have the right to opt-out of having your Personal or Sensitive Information shared with our business partners or other third parties for marketing purposes (including for targeted marketing purposes).
- You have the right to opt-out of having your Personal or Sensitive Information shared with any individual TLC Resort (including subsidiaries and affiliates).
Although you may opt-out of the use and sharing of Personal or Sensitive Information for any of the above marketing purposes, we may still use and share information we collect for non-marketing purposes. For example, even if you choose to opt-out from marketing-related communications, we will continue to send you transactional messages about your reservations or stays.
Right to Correct Inaccurate Personal or Sensitive Information. You have the right to request that we correct your inaccurate Personal and Sensitive Information, subject to certain exceptions.
Right to Prevent Use of Automated Processing of Personal or Sensitive Information ("Profiling"). You have the right to prevent the use of automated processing of your information to evaluate, analyze, or predict your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements if such processing is used by us to make a decision resulting in the provision or denial of financial services or employment opportunities. We do not believe that we currently use automated processing for any of these purposes. However, we are providing an opt out right to all eligible persons in case these legal requirements or our practices change in the future.
Rights Regarding Our All Access Players' Club. TLC Resorts customers may elect to sign up for our All Access Players' Club loyalty program, which provides various financial incentives such as cash back, discounts and special offers based on certain purchases and other activities related to gaming, dining, hotel, entertainment, and more. When you sign up for our All Access Players' Club, we collect certain Personal Information including your name, email address, phone number, postal address, and date of birth. We also scan your driver's license or other form of ID. You can find program details, terms and conditions on our websites. You may withdraw (opt-out) from receiving such financial incentives at any time by deactivating your All Access Player's Club account by contacting us through one of the methods shown below. You can also manage your communications preferences related to your All Access Player's Club account including e-mail, mail, phone, text message and push notification. To modify your communication preferences, contact us through one of the methods shown below.
HOW TO EXERCISE YOUR RIGHTS
Submit a Request. If you have any questions about this Privacy Statement or how TLC handles Personal or Sensitive Information, please contact us as shown below. If you wish to submit a request regarding your Personal or Sensitive Information, a Privacy Request Form can be found HERE. Please print and complete the form, then send it to us via email or postal mail as indicated below. All such requests are subject to verification of your identity to protect the privacy and security of your Personal or Sensitive Information.
Email: | privacyrequest@tlccasinos.com |
Postal Mail: |
TLC Casino Enterprises, Inc. Corporate Compliance Department Attn: Personal Information Request 202 Fremont Street Las Vegas, NV 89101 |
Verification Procedures for Requests. In order to verify requests, we may require at least two (2) pieces of identifying information (e.g., email address, street address, etc.) that match information maintained by us. In some cases, we may require additional identifying information and a notarized declaration attesting to your identity. If you do not respond to our emails or other communications, or fail to timely provide information we request, we may be unable to fulfill your request.
Right to Use an Authorized Agent. If you would like an authorized agent to submit a privacy request on your behalf, please have the authorized agent contact us using one of the methods noted above and provide the requested identifying information for both you and your authorized agent (see Privacy Request Form). We may need to contact you as these requests may include additional validation steps depending on the nature of the request. If we receive a request from an authorized agent on your behalf, we may: (a) require authorization signed by you to verify that the agent is, in fact, authorized to act on your behalf; and (b) take steps to verify your identity. These steps are intended to protect the privacy and security of your Personal and Sensitive Information.
TLC Casino Enterprises, Inc. PRIVACY POLICY Updated 11/1/23